CMD+C Blog

May 19, 2021

What Matters Most to Customers When Engaging Your Business

Every business comes with certain priorities. Understanding your customers’ priorities should be at the top of the list. Tiny decisions can influence customer decisions daily, so it is important to understand what they value so you can meet their needs and develop lasting relationships. Below you will find a few of the things that customers find most important in their engagements with businesses. Friendliness Being friendly is a pretty small thing to do but it has huge implications for your customer interactions and your ability to retain the customers you get. You should make it a point to have friendly interactions with all customers. One way to do this is to do your best to listen to your customers and take a genuine interest in their needs. When customers feel listened to and valued based on a friendly conversation in a business, they are much more likely to return. A friendly environment is one of the most important elements of your customer interactions. Fast Response Times The world moves quickly, and your customers have a lot on their plates. That’s why quick response times are one of the most important things to modern customers. Half of potential customers will choose […]
May 12, 2021

How to Build Emotional Connections With Your Customers

Building connections and relationships with your customers is an important key to building customer loyalty. For those relationships to have any sort of strength to them, you need to elicit positive emotional responses from your customers. That emotional connection they then have to your business encourages them to continue to pursue that relationship. So what do you do to build that emotional connection? Put Time and Energy into the Relationship Anything worthwhile takes work. In the case of relationships, that means time and energy. Because your business is the party that wants to establish that connection the most, it’s up to you to invest that time and energy. That can be done in multiple ways. Setting expectations for excellent customer service can be a good place to start. Train your employees to go above and beyond when it comes to helping your customers. Getting everything just right often takes more time, but customers appreciate it when they can tell that employees are truly doing everything they can to create the best experience. Focus on Creating Unique Experiences Speaking of experiences, creating unique, positive experiences can be the perfect way to make your business stand out from the rest. It can […]
April 27, 2021

Why You Should Focus on ROI in Your Approach to Marketing

Marketing is an essential part of your business as it allows you to reach more people and grow your business. When you market, you should consider focusing on ROI (return on investment). This method of marketing is highly effective and beneficial to your business. Your Resources Are Finite You’ve probably heard the saying that you need to spend money to make money. While that might have merit, it’s important to recognize that you have a very finite marketing budget. It’s in your best interest to spend that money well. Using ROI calculations, you can measure how a marketing strategy will pay off. You can determine if you will lose money, gain money, or simply break even. With these calculations, you can make informed decisions that will help you spend your marketing budget on worthwhile endeavors. Source: https://www.lendio.com/blog/small-business-insights/roi-calculate/   Get Better Results Return on investment doesn’t always refer directly to finances. You can also look at your marketing lead ROI. Through this strategy, you analyze your past marketing efforts and determine which leads actually led to sales. Then you can replicate positive results by using the same marketing strategies and developing similar ones. While there are other ways to find leads, using […]
April 5, 2021

How to Stop Losing Customers to Your Competitors

There is nothing worse than realizing that you are losing your customers to a competitor. Figuring out why they are leaving and finding ways to stop their migration can save your business and help you to start moving customers in the other direction. Taking these steps can minimize customer loss and build up a solid and loyal customer base of your own. Take Care of Their Needs One of the main reasons customers leave is that their needs aren’t being met and that they think they will be better served by your competitor. If you are concerned about losing customers, take the time to figure out what they need and start working to better meet those needs. Sometimes their needs will be related to the products you provide or the services you offer, but sometimes it is more about the actual customer service you can provide and the level to which they feel listened to. Keep Them Engaged Another great trick is to make sure that your customers are engaged. One thing to do this is to make sure that you are putting out regular content that is of high quality. You should remember that 72 percent of Americans are […]