CMD+C Blog

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in a timely manner to the reviews they receive. While negative reviews often get this most attention, positive reviews are as or more important! It’s important to respond to positive reviews to thank customers for taking the time to review your business and to encourage others to do the same. With 92% of consumers reading reviews online, businesses can’t afford to sit on the sidelines. An effective response will help ensure that a happy first time customer becomes a regular, and 70% of complaining customers will come back if you resolve the complaint in their favor. The first step is engaging with them. How to respond to positive reviews It’s simple. Thank the customer, name drop, promote and tell the customer what to do! Say thank you and […]

Growing your business is about more than just making money and improving your success. It is about building relationships with customers and maintaining those relationships. The more meaningfully you can connect with your customers, the more likely they will be to return and to recommend you to others. Finding ways to build connections with your customers will help you to establish your business as a place to return to again and again. Establish Trust An essential part of any relationship is trust. According to Customer Experience Insight, if you can build a foundation of trust with your customers, you will be able to maintain those relationships and grow your customer base. People are most willing to trust people and companies that they see as honest and dependable. By building your business on those foundations and communicating effectively with your customers, you can increase that trust and help your customers to see how you can help them. Be honest and clear with your customers and listen to what they have to say so they can learn to trust you and your business. Don’t Forget About Them Your customers are more likely to remember you if you make the effort to remember […]

When you’re running a business, you’re always looking for ways to improve customer satisfaction and help your company to run more smoothly. Helping customers to feel better about your products and want to return again and again is an important part of improving and expanding your business. Reward Loyal Customers If you have a product that you are proud of, it is likely that you already have loyal customers that are excited about your company. Rewarding those customers appropriately will help you to encourage them to continue supporting your business. Try setting up a loyalty program that rewards customers and supports them as they invest in your products and services. There are tons of options for loyalty programs that can be customized to fit the needs of your company and your customers. Think about the values of your customers and design a loyalty program that is appropriate for your particular audience. Continuous Improvement The best companies are always finding ways to improve their business and make their products better. It can be difficult to figure out how to improve an already great product, but there is always room for improvement. It is easier to make improvements when you focus on […]

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how your target audience interacted with your ads. Here are a few of the key metrics to track that will help you measure success and determine ROI: CPA – Cost Per Acquisition How much does it cost you to acquire a new lead on any given channel? Knowing the cost to acquire a client for your business is the basis of your marketing budget, so it’s crucial data to add to your ROI analysis. Combined with other ad data, this will determine whether your business will make a profit. Ideally, you’ll want to get a sense for which mix of ad channels (Search, Facebook, Display) work best for your business. Then you’ll be able to better optimize your ad budget going forward. Here’s the formula for CPA: CPA is a simple but valuable formula. Knowing how much it costs to acquire a new lead is key […]