CMD+C Blog

August 25, 2021

Marketing Practices That Google Frowns Upon

Google has many tools that can help you to market your business. However, there are some practices that Google does not support and you should do your best to avoid them. Understanding what practices don’t work well with Google’s marketing tools can help you to stay on the right track when marketing your business.   Buying Links One thing you should absolutely avoid is buying links. This is a practice that was very popular in the early 2000’s and was used by many businesses. Buying links is any practice in which you are paying someone or exchanging goods or services for them to post your link or include it on a webpage. Google has developed tools that allow them to identify when a link has been bought. Currently, organic link building is far more common and leads to a more legitimate way to grow your business and improve your SEO ranking. Be aware that sometimes even having a guest post or a sponsored review can be considered bought links.   Source:    Keyword Stuffing Anyone who even has a passing knowledge of SEO rankings will know that keywords are an essential part of improving your SEO. However, you need […]
August 9, 2021

How to Communicate with Customers without Turning Them Off

As a business owner, you know how important your customers are. Without them, you don’t have a business. Both new and loyal customers alike are crucial to any business’s success. How you communicate with your customers is one of the things that keeps them loyal. So how do you communicate with them without turning them off of your business? Keep Messages Relevant It seems that no one has much time to spare these days, much less time to waste on things that are irrelevant to them. If you want to avoid annoying your customers, the messages you send to them need to be relevant. In order to accomplish this, you need to know who your customers are and what they need from your business. Previous purchases and purchase patterns can give you some insights into the latter. Source:  Use Their Preferred Methods How many times have you avoided taking a phone call because that wasn’t how you wanted to be contacted? Your customers do the same. Everyone has their preferences for how they want to be contacted, especially by businesses. About 75% of consumers say they want to receive offers via SMS. Others may find email to be a […]
June 15, 2021

How to Bring a More Modern Image to Your Business

Your business needs periodic updates! This can seem like a complicated thing, but it’s like changing your shoes and clothes. What you wear tells viewers a lot about who you are: whether you’re conservative, progressive, traditional, trendy. The same is true of your website design, marketing, and brand. It’s critical to recognize that your customer’s perception of you is important, and if you’re seen as outdated, it costs you business! How can you bring a more modern image to your business? Adopt More Digital Tools There are many digital tools you can add to your website to help your small business. These can include chatbots, WordPress add-ons to help track your demographics more easily, or even bots that can post to your social media for you. There are software add-ons that specialize in every type of social media, run email marketing campaigns, and can help you determine which other digital tools you need! Source:   Change Your Logo You should generally adopt a simpler brand design to connect with modern consumers. Modern consumers like to be able to recognize you at a glance. This includes not using complicated images. It is better to use less than five colors in trend […]
June 14, 2021

Why Your Website is a Critical Marketing Tool

Especially for those who have little experience with websites, creating and maintaining a website for your business may seem like a pain that reaps little rewards. The reality is, however, that most people look up a business online before buying from them. A business website not only helps you showcase your brand and products to such people, but also helps attract others who wouldn’t learn of your business otherwise. Promote Your Services When people look up your business, they want to know what you’re about. This is your opportunity to promote whatever services or products you offer, and even more to give them a feel of your brand and what they can expect from your services. Often people create a page or list just showing off different products of their business, and either link back to information about purchasing them or directly allow customers to do so online. Whichever your route, the images, phrases, and design you use all work together to showcase your brand on the page. Improve SEO A website is also crucial because it is one of the ways people will be able to find you online. If they simply input your business’s name, for instance, having […]