CMD+C Blog

You may not realize it, but everything about your business casts a message to the public. The way you influence people can have a strong effect on whether they want to engage with your brand. There are several tools in your arsenal that can help you build connections with people. Brand and Logo Your brand and logo are two essential tools you can use to connect with your audience. A brand is your company’s message and value system. What do you stand for? Who is your product for? If your audience knows the answer to these questions, they will be more comfortable purchasing your brand. The logo is a visual representation of your business. It can be a symbol, image, or your company name written in a specific font. The logo should encapsulate your brand, while being simple and pleasing to the eye. If you ran a children’s toy company, you would want the font to be playful and colorful. This is completely different than how a law firm should represent itself. Reviews Online reviews are an essential building block of your business. People want to guarantee they will find excellent service at your establishment. Unless they already know what […]

Social media marketing is one of the more popular marketing campaigns that businesses implement for their companies. Why? Done well, it boosts your company’s following and lasts for a long time. If you aren’t active on social media, your business loses many important benefits. More Brand Awareness Social media marketing allows you to build more brand awareness for your company. Your brand should be consistent, even if you are using multiple social media platforms. Being consistent makes your brand recognizable and it helps you gather more customers. If your customers can recognize you on Twitter, Instagram and Facebook as the same business, you are doing your branding right. If they can’t, then you need to rethink how your brand is coming across. Being consistent in branding across multiple platforms builds brand awareness and builds your company a following. You Can Get Customer Feedback Another benefit of using social media marketing for your business is that you get direct feedback from customers. This feedback is critical because your response can build your business’s image. Around 89 percent of consumers read business’ responses to customer reviews. These responses portray how your business interacts with customers, which means that your business should handle […]

Starting up a business can be rough. You have many things to think about, from hiring people to marketing. Marketing in and of itself can be challenging because you may never have marketed for a company before. One of the best things you can do to help your company is to set market goals. They will help you expand your business and measure the growth and progress, helping you achieve new heights than you otherwise would have. More Measurable Results One of the clearest reasons why marketing goals are so important is that they show you how your business is making progress. For example, if you set a specific goal that for the month of August, your company will increase their following on Facebook by 50 followers, you can see the progress that you’re making towards that specific goal. Like any goal, marketing goals need to be clear and specific so that you can improve. Makes Your Marketing Unique Another reason why it’s important to set clear marketing goals is that it helps make your marketing unique. As you are making goals, it’s important to know what others in the business have done.  Keep in mind that competitor mapping should […]

Sales can often break or make a business, so it’s important to make sure that your numbers aren’t getting dangerously low. However, a business can be rather unpredictable at times, and there will be a point when your sales numbers are going to slip. So, what can you do? Certainly, you can’t sit on your laurels and hope they come back. Instead, utilize the tips listed below to better formulate a plan that can begin improving your company’s sales numbers. Know Your Products No matter how friendly or persuasive you are, you are not going to be able to make the sale if your salespeople don’t know the product inside and out. When potential customers have any questions or concerns regarding your product, it is incredibly important to not only answer quickly but in depth. You must understand not only the product’s functions but also its building material, maintenance costs and tasks, and everything in between. Your salespeople should also practice covering every safety concern that your customer might have about your product. For instance, when self-cleaning robots came into the market, customers were concerned about it bumping into babies or small pets. Because this question about safety was promptly […]