CMD+C Blog

Company culture has always been important, but in recent years it has started to take center stage when it comes to the best things businesses can do. In fact, the culture at a company can have an impact on everything from the kinds of interactions that happen between employees to the overall productivity of your business. If you feel that your company culture may be lacking, it is important to take steps to address those issues and start making your company a better place for you and your employees to be. Establish Your Core Values Your company culture will be based almost entirely on the values you have for your company and the people who work there. If you don’t have a good understanding of what your core values are, your company culture will suffer. To figure out your core values, start thinking about your goals for the company and the kind of impact you want to have on the people around you. As you learn more about the core values of your company you will be able to express them to your employees and start implementing a positive culture that works toward reaching those goals. Set Goals as a […]

Every business needs to connect with its existing customers or clients, while at the same time cultivate new ones. That juggling act is where good marketing comes into play. But before launching a major campaign, it’s important to prepare so you can makes the most of the money and time you’re putting into a new campaign! Do Research The first step is to identify your target market and how you can best reach them. Databox recommends you consider who your present customers are and what they have in common, including demographics, lifestyle, spending habits, incomes, and so on. Your future clients or customers will likely share similar characteristics. Also research your competitors who are serving the same target market. Think about what you are offering that your competitors cannot. Decide what your goals are and how you will evaluate your success, whether it might be increased sales, an expansion of your customer base, or some other metric. Finally, consider trends, such as economic indicators, seasonal fluctuations, fashions, and innovations. Get Financing A major marketing campaign is an investment, and you’ll need to put in some money up front. You may have costs for website development and SEO (Search Engine Optimization), […]

So you’ve managed to attract consumers to your business and convert them into customers. That’s great! Your work is done, right? Well, no, or at least it shouldn’t be. Not putting time and effort into retaining your customers is a big mistake, especially when you consider how much better the return on your investment is with them. One of the things that can help you retain them is by getting a better understanding of what they want from your business. The best way to find that out is to ask. But how do you do that in such a way that encourages a response? Change Your Copy When you send out a survey, you should always send it out with a message that invites your customers to participate. Think of the copy of your message as being marketing for your survey. The words you choose and the way you present your message will impact how willing people are to take it. If your copy isn’t effective, you need to find a different way to present your message. Make sure you include the purpose of the survey and how long you think it will take. Keep in mind that ideally it […]

Your customers are the foundation of your business. Without their support, your business cannot grow. This is why customer service should always be a huge priority! If you’re looking to foster a more positive customer service reputation, here are some easy steps to take. Make it Easy to Connect Customers will always appreciate convenience when it comes to customer service, so make it easy for them to connect with you. The first thing to do is make it very clear how they can contact you. There can be a dedicated customer service page on your website, a live webchat,  or a customer service phone number that is easily found. The harder people have to work in order to contact you, the more frustrated they become and this can dampen your customer service reputation. When people are contacting customer service, there is already a problem or question in place, so you want to do your best to resolve the situation, not escalate it. Respond Quickly Another staple of good customer service is having a quick response time. About 71% of consumers believe a fast response will improve their experience. There are several different responses that you should be monitoring. First of […]