CMD+C Blog

So you’ve managed to attract consumers to your business and convert them into customers. That’s great! Your work is done, right? Well, no, or at least it shouldn’t be. Not putting time and effort into retaining your customers is a big mistake, especially when you consider how much better the return on your investment is with them. One of the things that can help you retain them is by getting a better understanding of what they want from your business. The best way to find that out is to ask. But how do you do that in such a way that encourages a response? Change Your Copy When you send out a survey, you should always send it out with a message that invites your customers to participate. Think of the copy of your message as being marketing for your survey. The words you choose and the way you present your message will impact how willing people are to take it. If your copy isn’t effective, you need to find a different way to present your message. Make sure you include the purpose of the survey and how long you think it will take. Keep in mind that ideally it […]

Your customers are the foundation of your business. Without their support, your business cannot grow. This is why customer service should always be a huge priority! If you’re looking to foster a more positive customer service reputation, here are some easy steps to take. Make it Easy to Connect Customers will always appreciate convenience when it comes to customer service, so make it easy for them to connect with you. The first thing to do is make it very clear how they can contact you. There can be a dedicated customer service page on your website, a live webchat,  or a customer service phone number that is easily found. The harder people have to work in order to contact you, the more frustrated they become and this can dampen your customer service reputation. When people are contacting customer service, there is already a problem or question in place, so you want to do your best to resolve the situation, not escalate it. Respond Quickly Another staple of good customer service is having a quick response time. About 71% of consumers believe a fast response will improve their experience. There are several different responses that you should be monitoring. First of […]

Google has many tools that can help you to market your business. However, there are some practices that Google does not support and you should do your best to avoid them. Understanding what practices don’t work well with Google’s marketing tools can help you to stay on the right track when marketing your business.   Buying Links One thing you should absolutely avoid is buying links. This is a practice that was very popular in the early 2000’s and was used by many businesses. Buying links is any practice in which you are paying someone or exchanging goods or services for them to post your link or include it on a webpage. Google has developed tools that allow them to identify when a link has been bought. Currently, organic link building is far more common and leads to a more legitimate way to grow your business and improve your SEO ranking. Be aware that sometimes even having a guest post or a sponsored review can be considered bought links.   Source: https://www.searchenginejournal.com/buying-backlinks-for-seo/207510/#close    Keyword Stuffing Anyone who even has a passing knowledge of SEO rankings will know that keywords are an essential part of improving your SEO. However, you need […]

As a business owner, you know how important your customers are. Without them, you don’t have a business. Both new and loyal customers alike are crucial to any business’s success. How you communicate with your customers is one of the things that keeps them loyal. So how do you communicate with them without turning them off of your business? Keep Messages Relevant It seems that no one has much time to spare these days, much less time to waste on things that are irrelevant to them. If you want to avoid annoying your customers, the messages you send to them need to be relevant. In order to accomplish this, you need to know who your customers are and what they need from your business. Previous purchases and purchase patterns can give you some insights into the latter. Source: https://brandingforthepeople.com/10-things-to-know-about-your-customers/  Use Their Preferred Methods How many times have you avoided taking a phone call because that wasn’t how you wanted to be contacted? Your customers do the same. Everyone has their preferences for how they want to be contacted, especially by businesses. About 75% of consumers say they want to receive offers via SMS. Others may find email to be a […]