CMD+C Blog

One of the most common questions I get asked as a digital marketer, in one form or another, is, “How the heck do I market my product/service/organization to people like YOU?” My response is typically: “Number one, how dare you?” Just because I’m a thirty-year-old male with pithy utterances such as “That’s dope!” and “What up, fam?” doesn’t automatically make me “one of them.” Sheesh. The fact of the matter though, is I am, indeed, “one of them.” I am a part of everyone’s favorite generation: the Millennials (cue laugh track). With somewhere in the neighborhood of 75 million of us in the United States, we’re unavoidable. We are quickly becoming the majority generation of workers, leaders and breeders in this country. And it’s hard to go anywhere or do anything without running into at least one gaggle of us huddled together with some craft coffee, talking about how “legit AF” it’s going to be when we change the world. It’s also hard to market to us. We are in the beginning stages of what is arguably the largest shift in communication since the invention of the Gutenberg printing press in 1450 (which revolutionized publication and print media), with a […]