CMD+C Blog

Starting up a business can be rough. You have many things to think about, from hiring people to marketing. Marketing in and of itself can be challenging because you may never have marketed for a company before. One of the best things you can do to help your company is to set market goals. They will help you expand your business and measure the growth and progress, helping you achieve new heights than you otherwise would have. More Measurable Results One of the clearest reasons why marketing goals are so important is that they show you how your business is making progress. For example, if you set a specific goal that for the month of August, your company will increase their following on Facebook by 50 followers, you can see the progress that you’re making towards that specific goal. Like any goal, marketing goals need to be clear and specific so that you can improve. Makes Your Marketing Unique Another reason why it’s important to set clear marketing goals is that it helps make your marketing unique. As you are making goals, it’s important to know what others in the business have done.  Keep in mind that competitor mapping should […]

Sales can often break or make a business, so it’s important to make sure that your numbers aren’t getting dangerously low. However, a business can be rather unpredictable at times, and there will be a point when your sales numbers are going to slip. So, what can you do? Certainly, you can’t sit on your laurels and hope they come back. Instead, utilize the tips listed below to better formulate a plan that can begin improving your company’s sales numbers. Know Your Products No matter how friendly or persuasive you are, you are not going to be able to make the sale if your salespeople don’t know the product inside and out. When potential customers have any questions or concerns regarding your product, it is incredibly important to not only answer quickly but in depth. You must understand not only the product’s functions but also its building material, maintenance costs and tasks, and everything in between. Your salespeople should also practice covering every safety concern that your customer might have about your product. For instance, when self-cleaning robots came into the market, customers were concerned about it bumping into babies or small pets. Because this question about safety was promptly […]