CMD+C Blog

June 15, 2021

How to Bring a More Modern Image to Your Business

Your business needs periodic updates! This can seem like a complicated thing, but it’s like changing your shoes and clothes. What you wear tells viewers a lot about who you are: whether you’re conservative, progressive, traditional, trendy. The same is true of your website design, marketing, and brand. It’s critical to recognize that your customer’s perception of you is important, and if you’re seen as outdated, it costs you business! How can you bring a more modern image to your business? Adopt More Digital Tools There are many digital tools you can add to your website to help your small business. These can include chatbots, WordPress add-ons to help track your demographics more easily, or even bots that can post to your social media for you. There are software add-ons that specialize in every type of social media, run email marketing campaigns, and can help you determine which other digital tools you need! Source:   Change Your Logo You should generally adopt a simpler brand design to connect with modern consumers. Modern consumers like to be able to recognize you at a glance. This includes not using complicated images. It is better to use less than five colors in trend […]
June 14, 2021

Why Your Website is a Critical Marketing Tool

Especially for those who have little experience with websites, creating and maintaining a website for your business may seem like a pain that reaps little rewards. The reality is, however, that most people look up a business online before buying from them. A business website not only helps you showcase your brand and products to such people, but also helps attract others who wouldn’t learn of your business otherwise. Promote Your Services When people look up your business, they want to know what you’re about. This is your opportunity to promote whatever services or products you offer, and even more to give them a feel of your brand and what they can expect from your services. Often people create a page or list just showing off different products of their business, and either link back to information about purchasing them or directly allow customers to do so online. Whichever your route, the images, phrases, and design you use all work together to showcase your brand on the page. Improve SEO A website is also crucial because it is one of the ways people will be able to find you online. If they simply input your business’s name, for instance, having […]
May 19, 2021

What Matters Most to Customers When Engaging Your Business

Every business comes with certain priorities. Understanding your customers’ priorities should be at the top of the list. Tiny decisions can influence customer decisions daily, so it is important to understand what they value so you can meet their needs and develop lasting relationships. Below you will find a few of the things that customers find most important in their engagements with businesses. Friendliness Being friendly is a pretty small thing to do but it has huge implications for your customer interactions and your ability to retain the customers you get. You should make it a point to have friendly interactions with all customers. One way to do this is to do your best to listen to your customers and take a genuine interest in their needs. When customers feel listened to and valued based on a friendly conversation in a business, they are much more likely to return. A friendly environment is one of the most important elements of your customer interactions. Fast Response Times The world moves quickly, and your customers have a lot on their plates. That’s why quick response times are one of the most important things to modern customers. Half of potential customers will choose […]
May 12, 2021

How to Build Emotional Connections With Your Customers

Building connections and relationships with your customers is an important key to building customer loyalty. For those relationships to have any sort of strength to them, you need to elicit positive emotional responses from your customers. That emotional connection they then have to your business