CMD+C Blog
April 5, 2021
There is nothing worse than realizing that you are losing your customers to a competitor. Figuring out why they are leaving and finding ways to stop their migration can save your business and help you to start moving customers in the other direction. Taking these steps can minimize customer loss and build up a solid and loyal customer base of your own. Take Care of Their Needs One of the main reasons customers leave is that their needs aren’t being met and that they think they will be better served by your competitor. If you are concerned about losing customers, take the time to figure out what they need and start working to better meet those needs. Sometimes their needs will be related to the products you provide or the services you offer, but sometimes it is more about the actual customer service you can provide and the level to which they feel listened to. Keep Them Engaged Another great trick is to make sure that your customers are engaged. One thing to do this is to make sure that you are putting out regular content that is of high quality. You should remember that 72 percent of Americans are […]
March 1, 2021
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in a timely manner to the reviews they receive. While negative reviews often get this most attention, positive reviews are as or more important! It’s important to respond to positive reviews to thank customers for taking the time to review your business and to encourage others to do the same. With 92% of consumers reading reviews online, businesses can’t afford to sit on the sidelines. An effective response will help ensure that a happy first time customer becomes a regular, and 70% of complaining customers will come back if you resolve the complaint in their favor. The first step is engaging with them. How to respond to positive reviews It’s simple. Thank the customer, name drop, promote and tell the customer what to do! Say thank you and […]
February 5, 2021
Growing your business is about more than just making money and improving your success. It is about building relationships with customers and maintaining those relationships. The more meaningfully you can connect with your customers, the more likely they will be to return and to recommend you to others. Finding ways to build connections with your customers will help you to establish your business as a place to return to again and again. Establish Trust An essential part of any relationship is trust. According to Customer Experience Insight, if you can build a foundation of trust with your customers, you will be able to maintain those relationships and grow your customer base. People are most willing to trust people and companies that they see as honest and dependable. By building your business on those foundations and communicating effectively with your customers, you can increase that trust and help your customers to see how you can help them. Be honest and clear with your customers and listen to what they have to say so they can learn to trust you and your business. Don’t Forget About Them Your customers are more likely to remember you if you make the effort to remember […]
January 29, 2021
When you’re running a business, you’re always looking for ways to improve customer satisfaction and help your company to run more smoothly. Helping customers to feel better about your products and want to return again and again is an important part of improving and expanding your business. Reward Loyal Customers If you have a product that you are proud of, it is likely that you already have loyal customers that are excited about your company. Rewarding those customers appropriately will help you to encourage them to continue supporting your business. Try setting up a loyalty program that rewards customers and supports them as they invest in your products and services. There are tons of options for loyalty programs that can be customized to fit the needs of your company and your customers. Think about the values of your customers and design a loyalty program that is appropriate for your particular audience. Continuous Improvement The best companies are always finding ways to improve their business and make their products better. It can be difficult to figure out how to improve an already great product, but there is always room for improvement. It is easier to make improvements when you focus on […]