Google has many tools that can help you to market your business. However, there are some practices that Google does not support and you should do your best to avoid them. Understanding what practices don’t work well with Google’s marketing tools can help you to stay on the right track when marketing your business.
One thing you should absolutely avoid is buying links. This is a practice that was very popular in the early 2000’s and was used by many businesses. Buying links is any practice in which you are paying someone or exchanging goods or services for them to post your link or include it on a webpage. Google has developed tools that allow them to identify when a link has been bought. Currently, organic link building is far more common and leads to a more legitimate way to grow your business and improve your SEO ranking. Be aware that sometimes even having a guest post or a sponsored review can be considered bought links.
Anyone who even has a passing knowledge of SEO rankings will know that keywords are an essential part of improving your SEO. However, you need to learn when you’ve used enough. Google will punish you if you put too many keywords in one article. Keyword stuffing involves any practice in which you use a large number of keywords in an article, title, heading, tags, and any other content in order to boost your SEO ranking. When you use keyword stuffing, it is often fairly obvious and many of the words are used out of context. This is seen as an unfair tactic to boost your SEO, so Google takes measures to prevent this.
Creating content is a great way to grow your business, increase your SEO ranking, and reach more people. When you create content, you want to make sure it is useful to people on your site and that it is of high quality. You want to avoid having any automatically generated content on your site. This type of content is any content that was created without human supervision and then published on your site. Often it makes no sense to viewers and is intended to hold keywords. Google will take action against this type of content.
Google can do a lot to help your business and your website both do well. However, there are some practices that Google does not condone in its terms and conditions. You should do your best to avoid these practices.
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