As a business owner, you know how important your customers are. Without them, you don’t have a business. Both new and loyal customers alike are crucial to any business’s success. How you communicate with your customers is one of the things that keeps them loyal. So how do you communicate with them without turning them off of your business?
It seems that no one has much time to spare these days, much less time to waste on things that are irrelevant to them. If you want to avoid annoying your customers, the messages you send to them need to be relevant. In order to accomplish this, you need to know who your customers are and what they need from your business. Previous purchases and purchase patterns can give you some insights into the latter.
How many times have you avoided taking a phone call because that wasn’t how you wanted to be contacted? Your customers do the same. Everyone has their preferences for how they want to be contacted, especially by businesses. About 75% of consumers say they want to receive offers via SMS. Others may find email to be a better communication method. When customers provide you with their contact information, be sure to also ask them about how they prefer to be contacted and stick with that method. Your messages should be a lot more effective that way, not to mention less likely to be annoying.
One of the keys to successfully making your customers happy is to set expectations that your business is able to deliver on. In order to do that, you need to provide them with accurate information whenever you communicate with them. If you make a mistake in your marketing offer, you’re going to have to choose between honoring it or making some serious PR efforts to overcome the displeasure that your customers are sure to experience. All of that can be avoided by making sure that all of the information you give your customers is as accurate as it can possibly be.
Communicating with your customers is an essential part of both customer service and marketing. How you communicate with them can make a huge difference in how willing they are to continue to give you their business. Remember, if you’re ever in doubt, you can always ask them how you can improve. Just make sure you’re willing to make changes based on the feedback you get.
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