This is hilariously true but also a 🚨Marketing Hot Take 🚨:
DO NOT USE QUOTATION MARKS ON YOUR MARKETING MATERIAL, digital, printed, air quotes, or otherwise!
In today’s vernacular and understanding, quotations connotate that something is “not quite what it seems but you won’t find that out until you talk to me 😐” OR something is “suggestively implied 😉.”
Sorry to be the millennial bearer of bad news, but it tends to be the older Gen X / younger Boomers that do this, because using quotations used to be used for emphasis in marketing. 😬
But in today’s marketing age, using CAPS (selectively), using different fonts, underlining, and italicizing are just a few common, not-weird ways to highlight something.
Perfect example I saw yesterday for a realtor’s flyer at a community center: Contact Me for a “Free” Consultation. 🤔 Ummmm ok. Lol.
For any marketing and graphic design needs for your business, send an email to firstname.lastname@example.org.