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Marketing Hot Take: “Quotations” in Marketing Material

Quotations in Marketing

Quotations in Marketing


This is hilariously true but also a ๐ŸšจMarketing Hot Take ๐Ÿšจ:
DO NOT USE QUOTATION MARKS ON YOUR MARKETING MATERIAL, digital, printed, air quotes, or otherwise!

In today’s vernacular and understanding, quotations connotate that something is “not quite what it seems but you won’t find that out until you talk to me ๐Ÿ˜” OR something is “suggestively implied ๐Ÿ˜‰.”

Sorry to be the millennial bearer of bad news, but it tends to be the older Gen X / younger Boomers that do this, because using quotations used to be used for emphasis in marketing. ๐Ÿ˜ฌ

But in today’s marketing age, using CAPS (selectively), using different fonts, underlining, and italicizing are just a few common, not-weird ways to highlight something.

Perfect example I saw yesterday for a realtor’s flyer at a community center: Contact Me for a “Free” Consultation. ๐Ÿค” Ummmm ok. Lol.

For any marketing and graphic design needs for your business, send an email to hello@thecoreymichael.com.

Corey Michael
Corey Michael
With over a decade of experience working in media, marketing and communications, Corey leverages his passion for people, his creative outlook, and his love for technology to help businesses, churches, and nonprofits reach their full potential. Additionally, his background as an Associate Pastor has given him a unique, people-first and empathetic approach to marketing. Corey has the ability to understand the needs, desires, triggers, and frustrations of people who are working to achieve an outcome, and to clearly see and strategize pathways forward; whatever the goal. Corey's unique ability to help clients get their ideas expressed digitally has allowed him to serve organizations across a variety of industries, including construction, church & nonprofit, food service, electrical, technology, financial, and creative. Corey and his wife, Alyssa, live in the state of Washington with their daughter, Evelyn.

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