New Segment: Marketing JargonBusters! There’s a lot of technical terms in the marketing industry, which can be confusing and frustrating in the ever-changing technological landscape. Each First Friday of the month I will be giving a basic outline and description of some type of marketing jargon, to help you understand what they mean, and maybe even how you could implement your knowledge into your business.
First up: Hashtag! We all see them and use them, but many people don’t REALLY understand them and how they can be leveraged for business.
Think of hashtags like search keywords for social media. Platforms like Twitter, Facebook, and Instagram aren’t your typical search engines, like Google or Bing. Instead, people use a # and a group of words together to create a sort of category of post that people may be interested in searching for. As a business using hashtags, the key is to use ones that make sense for your business, but are also likely for people to ACTUALLY use to search for the product or service you offer.
For example, a CBD health and wellness focused company may use hashtags such as #cbdoil and #hemp, both of which are searched for often by people interested in these products; whereas a more obscure, insider-focused hashtag, would NOT be discoverable for people, such as #cbdproductnameisthebest.
For a great tool that helps you find relevant, popular hashtags for your business, go to www.hashtagify.me.
For any marketing and graphic design needs for your business, send an email to email@example.com.